Believe it or not, Netflix is asking the American public not to imitate one of their films.
The company’s Twitter account posted a message asking people not to participate in the #BirdBoxChallenge, a challenge in which people are blindfolded on the street like Sandra Bullock’s character in the latest streaming success.
Netflix celebrated the achievement of the film, but warned users that this practice could cause accidents.
“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.” says the tweet in the official account of Netflix in the United States.
Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.
— Netflix (@netflix) January 2, 2019
Since Bird Box debuted on the platform towards the end of December 2018, hundreds of users have shared videos on social networks recreating scenes from the film.
https://twitter.com/birdboxmemes/status/1078251314331639808
According to Netflix, the movie has been seen by more than 45 million subscribers, becoming the most viewed original production during the first week of its release.
