The viral video was shared on YouTube and has received a positive reaction among Internet users. The feared Jason from ‘Friday the 13th’ in his own distinctive way is raising awareness about the use of masks. As expected, the video quickly trended.
The new coronavirus has reached almost every country in the world and more than 2 million people have been infected, therefore the use of masks has been exceedingly crucial. Thus, a team of advertisers carried out a creative campaign using the famous character Jason from ‘Friday the 13th‘.
Given the high number of infections in the United States, in order to stop the spread of the coronavirus, the creative team Ogilvy Health had the ingenious idea of using the terrifying mask wearing Jason Voorhees, the unbeatable handsome guy from the horror saga Friday the 13th, to promote the use of the mask.
Through a video, which was shared by many on social networks, the popular psychopath is seen walking the streets of New York wearing his characteristic hockey goalie mask and inadvertently scaring passersby while trying to fit in the city despite his appearance.
“It’s not easy. A mask kinda makes people uncomfortable, “says Jason in the first few seconds of the video. Then, a little girl appears and gives him a mask, because the new terror is the coronavirus.
Putting on a mask [mask] can be very scary. “Wearing a mask can be scary. Not wearing one can be deadly. Wear a mask, New York,” is the slogan from this campaign that was launched on Tuesday, June 16 and has now gone viral on main digital platforms
